Digital Hotel Care Google Analytics Management
Google Analytics is one of the key Google products used for brands whose websites are developed by Digital Hotel Care.
Through Google Analytics, all visitor data related to the hotel’s website is analyzed daily, enabling increased sales performance and more effective use of managed marketing tools.
Google Analytics Management Process
From the moment the hotel’s website is published, visitor data begins to be collected through Google Analytics.
Website-generated sales are analyzed in detail, and the behavior of users who abandon the booking process is examined to identify the reasons behind drop-offs.
The analyses processed by Digital Hotel Care through Google Analytics include the following:
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Website visitor volumes
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Visitor device details, model, brand, and browser information
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Bounce rate
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Most visited pages
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On-site user behavior tracking
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Conversion (purchase) rates
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Visitor age groups
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Visitor location details (country, city)
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Language preferences of the visitor’s device
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Visitor gender
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Online behavioral patterns
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Daily and hourly traffic distribution
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Page usage frequency and engagement intensity
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Time spent on individual pages
