Digital Hotel Care Loyalty Program Service
In the hospitality industry, the core product is service. For this reason, ensuring that every guest feels valued plays a critical role in building brand loyalty.
Psychologically, the feeling of being “recognized and appreciated” often outweighs both price and practical needs. Guests naturally return to businesses where they feel understood and personally acknowledged.
At Digital Hotel Care, we transform this emotional driver into measurable results through our loyalty program, which is fully integrated into our booking engine and call center system.
With this structure, we increase the direct booking performance of our partner hotels by an average of 46%.
How the Loyalty Program Works & Why It Matters
The Digital Hotel Care loyalty program functions as an integral component of our booking engine.
Every visitor to the hotel’s website can easily register using their email address.
Once registered, the system automatically categorizes each guest into a specific loyalty group.
These groups are defined based on factors such as:
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Number of previous stays
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Historical spending
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Country of origin
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Age group
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Birth or anniversary dates
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Length of stay
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Reservation details
The greatest benefit for guests is access to personalized pricing.
Members know that these exclusive offers are available only through the hotel’s own direct booking channels.
Because the system stores guests’ past preferences and requests, hotels can deliver personalized service even before the guest arrives.
This significantly strengthens loyalty, enhances emotional engagement, and increases spending behavior.
For the hotel, the loyalty program enables targeted campaigns based on its existing guest database, more efficient use of marketing tools, and stronger brand perception.
Additionally, the system supports acquisition efforts by enabling outreach to potential guests with similar profiles through social media and search platforms.
All guest data is stored securely in accordance with the Personal Data Protection Law (KVKK) and is used only with explicit guest consent.
