Digital Hotel Care OTA Management
Online Travel Agencies (OTAs) such as Booking.com, Expedia and Airbnb are online reservation platforms that enable direct consumer sales.
OTA management is generally easier compared to web-based or call center–based direct sales, as OTA platforms manage their own digital marketing operations and typically charge hotels a commission ranging from 12% to 25% for these services.
OTA Management Process
The process begins with defining revenue targets and organic ranking strategies for each OTA platform in collaboration with hotel management.
Next, OTA platforms suitable for the hotel’s target audience are selected. When managing three or more OTAs, the use of a channel manager is strongly recommended.
All hotel information, descriptions and visuals are collected and uploaded to the respective OTA systems, ensuring that the content score reaches 100%.
Competitor hotels are analyzed, and their strategies and pricing structures are reviewed. Based on this analysis, room types, rate plans, availability settings and booking conditions are optimized for each OTA.
Any rate or availability updates provided by the hotel are reflected in OTA systems by Digital Hotel Care within a maximum of 2 hours.
We also support hotel representatives in responding to guest questions, requests or complaints and monitor the entire operational flow from start to finish.
How Are Payments Collected?
There are two primary payment models used by OTAs:
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The OTA collects payment directly from the guest and transfers it to the hotel via a virtual credit card prior to check-in.
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The guest pays the hotel directly using a credit card upon booking or at check-in.
All payments are processed through the hotel’s official bank accounts.
The hotel is responsible for handling guest payments and OTA commission invoices.
Digital Hotel Care oversees the operational process to ensure accuracy and security but does not collect or process payments on behalf of the hotel.
OTA Management Cost
Digital Hotel Care operates OTA management under the principle of “we earn only after you earn.”
No setup, maintenance or usage fees are charged; instead, a percentage-based management fee applies only to completed reservations.
This win–win structure ensures that OTA channels become one of the hotel’s most profitable and efficiently managed sales sources.
